VP Sales and Marketing

Position Summary:

Arch Promo Group LLC is seeking a strategic and results-driven Vice President of Sales and Marketing to lead the growth and integration efforts across our multi-brand promotional products portfolio. This executive role will develop and execute comprehensive sales and marketing strategies that drive revenue growth, strengthen brand cohesion, enhance our digital presence and build a high performing sales team.

The ideal candidate brings deep experience in the promotional products industry from leading sales for a multi-brand manufacturer with a wide and diverse product offering. This person must excel at unifying brand strategies under a parent company framework and have a strong grasp of online marketing techniques.

Key Responsibilities:

Sales Leadership

• Lead and manage a high performing national sales team across multiple brands and product categories, promoting a culture of accountability, learning, and excellence.
• Set and execute and continuously refine sales strategies that drive growth across all brand lines, customer segments, and distribution channels.
• Build and maintain strong relationships with top buying groups and distributor networks.
• Monitor KPIs and adjust strategies to ensure consistent sales performance and margin improvement.
• Develop cross-brand opportunities and bundled offerings to drive upsell and cross-sell initiatives.
• Measure performance metrics to evaluate all elements of the sales efforts, from individual sales performance, to trade shows, to all other related efforts.

Brand Integration & Strategy

• Lead efforts to align and integrate multiple product brands under a more cohesive parent brand identity.
• Collaborate with product and divisional brand teams to refine brand positioning and streamline messaging across channels.
• Ensure consistent brand architecture, visual identity, and voice across all marketing and sales materials.
• Provide strategic insight into the design, content, and functionality of a new unified website

Marketing & Digital Growth

• Oversee all marketing functions including online, social, and traditional campaigns.
• Drive lead generation, customer engagement, and conversion through targeted digital marketing strategies and oversee ESP, Sage and DC budgets (SEO/SEM, email, content, PPC, retargeting, etc.).
• Analyze marketing performance metrics and use insights to optimize campaign ROI.
• Partner with eCommerce and IT teams to enhance digital customer experience and support online sales initiatives.

Qualifications:

• 10+ years of sales experience in the promotional products industry, with proven success managing a multi-brand portfolio within a top 50 supplier.
• Demonstrated experience successfully integrating multiple brands under a unified company strategy or parent brand.
• Strong knowledge of digital marketing tools, platforms, and performance metrics.
• Proven leadership ability with experience managing a sales team, including setting goals, measuring results, developing bonus plans, and ensuring accountability for results. Strong analytical skills, budget management experience, and ability to make data-driven decisions.
• Excellent communication and negotiation skills.
• Prior executive-level experience in a promotional products company.

Preferred Qualifications:

• Leading marketing initiatives such as direct email campaigns, online advertising, and managing a marketing team.
• Experience in eCommerce or direct-to-consumer promotional product channels.
• Experience in a promotional products distributor.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Current Openings for VP Sales and Marketing Jobs at Gemini Industries